Video Edit for Princesse Meli

Production of a promotional video for the Princesse Meli clothing line. The project involved editing a short 30-second film featuring women dressed in traditional fabric. Through this video, we had to convey a sense of confidence, joy and pride on the faces of these women.

The goal was to strengthen the Princesse Meli brand image and build interest ahead of the upcoming store opening in Côte d'Ivoire. This visual had to create an emotional connection with the target audience, showcase the beauty and elegance of the products, and drive first in-store visits and purchases.

The campaign is part of a broader strategy to grow the brand locally while celebrating cultural richness through fashion.