Digital Communication Project Manager | AIESEC Senegal

As Digital Communication Project Manager at AIESEC Senegal, I played a strategic role in designing, running and steering the organisation's digital campaigns. As a team, we coordinated communication across the Facebook and WhatsApp platforms to increase the visibility of youth projects and promote AIESEC's international internship opportunities.

I made sure content was tailored to the various target audiences, crafting clear, engaging and impactful messages while regularly tracking performance with analytics tools. This work significantly increased youth engagement, grew our online community and made the programmes easier to access.

Through this experience I developed key skills in digital project management, strategic communication and community management, while actively contributing to AIESEC's mission of developing responsible, globally minded leaders.